Modern worries, new technology, and medicine.

Over recent years there has been a steady and important change in the public's perception of the relation between aspects of modern life and health. Now, at the beginning of the 21st century, people's suspicion of modernity has increased to such an extent that it has undermined their view of their own health, increased their worries about environmental causes of poor health, and fostered a migration to complementary medicine. Concerns about the safety of mobile phones, environmental pollution, vaccines, bovine spongiform encephalopathy, genetically modified food, and food in general have led to a heightened awareness of the effect of environmental changes on health. We believe that these concerns about technological change, which have been largely unrecognised by researchers, have important implications for the way patients interact with health services.