Careful assessment of purported scientific discoveries and the resulting interpretations is a responsibility of every scientist. The area of memory, particularly memory for abuse, has recently seen new, highly publicized claims. These include the proposal of a new diagnostic category, the false memory syndrome; claims about the ease with which extensive autobiographical memories can be implanted; and estimates of the extent therapists use risky practices likely to cause false memory syndrome. This article suggests questions to evaluate these claims and the methods used to promote them.